Mark Gurman

Meta Platforms Inc. (NASDAQ:META) and Alphabet Inc. (NASDAQ:GOOGL) are leading the charge in the consumer augmented reality (AR) space, with Apple Inc. looming as a formidable contender. Bloomberg columnist Mark Gurman in his latest weekly "Power On" newsletter on Sunday shared that Samsung...

Apple Inc. (NASDAQ:AAPL) is reportedly bringing its AI smarts to the Mac’s Mail app with the upcoming macOS 15.4 update. What Happened: In his latest weekend "Power On" newsletter, Bloomberg columnist Mark Gurman indicated that the new Mail app will make it easier for users struggling with...

Apple Inc. (NASDAQ:AAPL) is said to be preparing to introduce a thinner iPhone, potentially dubbed the iPhone 17 Air, later this year. Bloomberg columnist Mark Gurman in his latest weekly “Power On” newsletter on Sunday revealed that the tech behemoth might have settled on the name...

Apple Inc.'s (NASDAQ:AAPL) highly anticipated M4 MacBook Air could arrive ahead of schedule. What Happened: On Monday, Bloomberg columnist Mark Gurman, who has a strong track record of predicting Apple's moves, gave an update. He said that while the new entry-level iPads (11th generation), iPhone...

Apple Inc. (NASDAQ:AAPL) is taking its AirPods to the next level with plans to introduce heart rate monitors, temperature sensors, and even cameras to boost AI capabilities. What Happened: In his “Power On” newsletter, Bloomberg columnist Mark Gurman reported that Apple's teams are...

Apple Inc. (NASDAQ:AAPL) is reportedly gearing up to launch a redesigned AirTag in 2025 with better tracking capabilities and range. What Happened: In the latest installment of the weekly "Power On" newsletter, Bloomberg columnist Mark Gurman said that the updated AirTag will feature a next-...

Apple Inc. (NASDAQ:AAPL) may be gearing up to introduce an 18.8-inch foldable iPad by 2028. The innovative device is expected to provide users with a seamless experience, similar to using “two iPad Pros side-by-side.” Bloomberg columnist Mark Gurman in his latest weekly "Power On"...

Apple Inc. (NASDAQ:AAPL) is reportedly changing its approach to software updates. The tech giant appears to be opting for staggered rollouts of new features instead of bundling everything into annual iOS releases. What Happened: In his latest weekly "Power On" newsletter, Bloomberg columnist Mark...

Apple Inc. (NASDAQ:AAPL) has no immediate plans to significantly update its premium AirPods Max headphones, according to Mark Gurman. What Happened: Taking to X, formerly Twitter, Bloomberg columnist Gurman stated that Apple could keep selling the AirPods Max headphones without any major updates...

Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and Apple Inc. (NASDAQ:AAPL) have long been discussing integrating Gemini into the iOS ecosystem. However, the timeline for this integration may not happen until next year. What Happened: In his latest weekly "Power On" newsletter, Bloomberg...

On Monday, popular analyst Mark Gurman advised investors to not expect another product like Apple Inc.'s (NASDAQ:AAPL) iPhone. Instead, they should look forward to a series of smaller, yet profitable ventures. What Happened: In a segment on Bloomberg TV this Monday, Gurman said that the iPhone...

Apple Inc. (NASDAQ:AAPL) is working on developing a new smart home display inspired by the iMac G4’s design. What Happened: In his latest “Power On” newsletter, Bloomberg columnist Mark Gurman said that Apple's upcoming smart home display could be smaller than expected. As per...

Apple Inc. (NASDAQ:AAPL) is all set to integrate the powerful M4 processor into its Mac lineup. What Happened: In his latest weekly "Power On" newsletter, Bloomberg columnist Mark Gurman noted that the M4 chip could boost the AI and gaming performance of new Macs. The new chip will significantly...

On Sunday, an analyst expressed doubts about Apple Inc.’s (NASDAQ:AAPL) much-anticipated new artificial intelligence system, Apple Intelligence, suggesting that it may not meet the high expectations. What Happened: Bloomberg columnist Mark Gurman took to X, formerly Twitter, and said that...