NASCAR

Traditional sports leagues have crumbled beneath the COVID-19 outbreak. Cancellations have left athletes and organizations aimless, and many of them are turning toward esports to fill the void. By creating brand new virtual events, players can continues their seasons straight from the safety of...

Millions of NASCAR fans turn on their televisions or file into racetrack stands each year to take in all the action of a good race. What those fans don't see is the preparation that goes into making a race successful. The race cars, and all the equipment and accessories that go along with them,...

Speedway Motorsports, Inc. (NYSE: TRK) and International Speedway Corp (NASDAQ: ISCA) were downgraded Monday by Wells Fargo.  The Analyst  Timothy Conder downgraded Speedway Motorsports from Market Perform to Underperform and maintained a $16 price target. The analyst downgraded...

International Speedway Corporation (NASDAQ: ISCA) has entered into an agreement with NASCAR Holdings, Inc. in which the latter will acquire the former for $2 billion. What To Know Under the terms of the merger International Speedway shareholders will be entitled to receive $45.00 in cash, without...

Speedway Motorsports, Inc. (NYSE: TRK), the owner of multiple NASCAR tracks, said Wednesday that it received a non-binding, take-private buyout offer from Sonic Financial for $18 per share cash.  What Happened The proposal letter is attached to an 8-K form Speedway is filing with the SEC...

Customer acquisition is the big question all consumer-facing fintech startups have to answer. The cost of onboarding new users has been a thorn in the side of payments, lending and personal financial management startups. That means fintech marketing executives have millstones around their necks in...

Digital Ally, Inc. (NASDAQ: DGLY) has signed a multiyear partnership with NASCAR. The partnership names the software company "A Preferred Technology Provider of NASCAR," and Digital Ally will provide cameras that will be mounted in the Monster Energy NASCAR Cup Series garage throughout...

Nordstrom, Inc. (NYSE: JWN) has become the latest company to cut ties with the Trump brand by axing President Donald Trump’s daughter Ivanka’s line of women’s clothing, shoes and handbags. The decision comes amid a flurry of controversy over Trump’s travel ban on seven...

NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the terms of Durant’s deal with Sparkling Ice...

Lesa France Kennedy, CEO of International Speedway Corporation (NASDAQ: ISCA), said that they would be investing $400 million into Daytona International Speedway in order to transform it into a profitable year-round destination on CNBC's Squawk Box Tuesday morning. She went on to discuss the...