The Masters

The Masters' tagline has been "a tradition unlike any other" for years. The validity of this claim aside, the first major championship of the year at Augusta National Golf Club is unique to the rest of major sports and golf as a whole for the simple fact that it does not pursue the...

Sure, it’s a sports story but it’s a business story, too. For all of the mistakes, bad press, and general lack of media savvy Tiger Woods has shown, he’s made golf, and the companies involved in the sport, a lot of money. To name a few, Mercedes-Benz, Samsung, Pepsi, OfficeMax, all of the major...