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The Professional Fighters League is taking major steps toward fixing the lack of equal pay for female athletes, becoming the first professional sports league to guarantee equal payouts for female and male fighters. The MMA league is set to host playoffs at MGM Resorts International (NYSE...

It was arguably one of the most exciting fights in UFC history. The year was 1999. Frank Shamrock vs. Tito Ortiz. Ortiz had three consecutive wins before the fight, with one being a 0:16 submission against Jeremy Screeton.  He was also noticeably bigger than Shamrock, and had more fights under...

Shaquille O’Neal buying Reebok from Adidas AG (OTC: ADDYY)? It could be just what the struggling footwear brand needs to reinvigorate itself. The NBA Hall of Famer recently told CNBC he would “love to buy Reebok," the first brand to endorse him during his playing days....

Hollywood’s largest talent agency, Endeavor Group, is going public. The company, led by Ari Emanuel, filed for an initial public offering Thursday. It said in its Securities and Exchange Commission filing that it intends to raise at least $100 million, but several observers said that was...

The dollars are still being counted, but it’s looking pretty clear that the Floyd "Money" Mayweather Jr.–Conor McGregor fight will be the biggest box-office bout in history. Mayweather, who beat mixed-martial arts champion McGregor on a 10-round TKO Saturday in Las Vegas, has now been...

The odds for the highly-anticipated boxing match between undefeated former boxing champion Floyd Mayweather and UFC Lightweight Champion Conor McGregor are now tighter than ever, as gamblers appear to be giving McGregor more than just a puncher’s chance of knocking out the shifty Mayweather...

There are really two Floyd Mayweather Jrs: the boxer and the brand. The two may blur together, but the latter may have more long-term upside. Mayweather, due to beat UFC star Conor McGregor on Aug. 26 at the T-Mobile US Inc (NASDAQ: TMUS)-sponsored T-Mobile Arena, expects to make $350 million on...

Since Brock Lesnar successfully defended his WWE Universal Championship at SummerSlam, the question is just hanging out there for fans of wrestling theater: Will he return to cage fighting and take back his UFC title? Part of the WWE storyline involved comments Lesnar's people made that if he...

The highly-anticipated fight between undefeated boxing star Floyd Mayweather and UFC star Conor McGregor was confirmed on Wednesday. The fight will not only benefit the pockets of Mayweather and McGregor, but should also have a huge impact on Las Vegas. The 2015 fight between Mayweather and Manny...

Boxing and MMA fans are gearing up for what could be a real-life fantasy boxing matchup between undefeated boxer Floyd “Money” Mayweather and UFC lightweight champion Conor McGregor. Mayweather, who would need to come out of retirement for the fight, holds a 49–0 career...

UFC’s first major event in the state of New York, UFC 205 at Madison Square Garden Co (NYSE: MSG)’s flagship arena, broke a number of records. Breaking Records And Taking Names The event’s $17.7 million gate was a new record for both UFC and Madison Square Garden. The event had...

This weekend’s UFC 205 broke a number of records for both UFC and Madison Square Garden Co (NYSE: MSG). According to UFC President Dana White, UFC’s first event in New York broke the Madison Square Garden gate record of $13.5 million set by the Evander Holyfield-Lennox Lewis fight back...

Despite all the talk about Nike Inc (NYSE: NKE) and Under Armour Inc (NYSE: UA)'s stock in the past year with all the endorsements and the height of the athleisure trend, it would be nearly impossible to predict that adidas AG (ADR) (OTC: ADDYY) was in fact dominating the competition from a...

Rumors circulated in late June that the Ultimate Fighting Championship sold itself to an investment group led by the William Morris Endeavor-IMG talent agency. On Monday, news of the sale became official. The UFC sold itself to a consortium of investors led by the William Morris Endeavor (WME)...

The Ultimate Fighting Championship has sold itself to an investment group led by the William Morris Endeavor-IMG talent agency, according to a report by FloCombat, a popular blog site that covers mixed martial arts news events. FloCombat, citing "multiple sources" confirmed Wednesday morning that...