Brian Kim

Not only are the Golden State Warriors the reigning NBA champions, they're also the kings of NBA social media. The Warriors generated $9.5 million of value on social media over the past 30 days, more than any other team in the league, according to a new report from GumGum Sports.  Nearly...

Nike Inc (NYSE: NKE) eight-year, $1 billion league-wide apparel deal with the NBA appears to be a steal for the sportswear giant, according to new data on the value Nike derives from the partnership. Nike’s jersey deal with the league is generating north of $500 million of exposure value on...

The 2017-2018 NBA season is the first time a sponsorship appeared on a professional sports team uniform in the United States. Given the success these advertisements are having, it may not be long until other leagues follow suit. The advertising opportunity will generate $350 million in value to the...